Sie studierten den Markt und waren erstaunt - in Großbritannien gibt es mehr Frauen, die einen Vibrator zu Hause haben, als Haushalte mit einem Geschirrspüler.Īnderswo benutzen 50 % der Frauen Vibratoren und zwei Drittel der übrigen wollen es versuchen. Warum war alles so geschmacklos und anstößig? Es fühlte sich unfair gegenüber Frauen an. (DE) An einem regnerischen Wochenende im April 2002 fühlte sich der Mitbegründer abenteuerlustig und ging in einen Sexshop, um einen Vibrator zu kaufen, war aber wirklich enttäuscht. The idea was simple – the best product experience, a brand that women can love, promoted and sold in everyday environments. They left their safe careers, decided to make a difference and in 2013, Smile Makers was launched. No brand was speaking respectfully to women. Two simple facts became evident first, demand for sexual wellbeing products is universal and second, the shopping environment, product design and quality were alarmingly unappealing the world over. They also discovered that 80% of women experience pain during sex due to vaginal dryness, but less than 4% like the traditional lubricants available. They studied the market and were amazed – in the UK, there are more women who have a vibrator at home, than households with a dishwasher.Įlsewhere, 50% of women use vibrators and two thirds of the rest want to try. Why was everything so tasteless and offensive? It felt unfair to women. (EN) One rainy weekend in April 2002, the co-founder felt adventurous and walked into a sex shop to buy a vibrator, but was truly disappointed. Travelling, out & about and on the road.
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